What is the importance of smart security labels in packaging?

Label stickers manufacturers in India

Companies across the world use security labels to secure their goods from tampering, duplication, and diversion. Smart security labels not just help in determining the genuineness of the product but also helps in safeguarding the company’s brand image, the health of consumers and most importantly decreases the risk of lost revenues.

In addition, smart security labels also help in implementing different IT-enabled solutions in the supply chain. Smart security labels encompass a wide variety of functionalities that help in protecting high-value goods or items which are highly susceptible to counterfeiting such as pharmaceuticals, electronics, and consumer goods. The different security measures can be overt, covert or forensic.

Security labels also act as the first communicators for the company and the brand. These labels are meant to provide first-hand information related to the brand and the product. In today’s market dynamics security labels help in leveraging the value and security of the product. It also adds to the aesthetic appeal of the product’s packaging and helps in enhancing the value of the product on the shelf.

To know more about it in brief, Keep reading at – https://bit.ly/2GnDk8W

Benefits of Track and Trace Solutions

In the distribution and logistics of many sorts of items, tracking and tracing pose a worry in the procedure of determining the existing and past areas (and other details) of a particular thing or property. This idea can be supported using reckoning and coverage of the placement of automobiles and containers with the residential or commercial property of problem, kept, for instance, in a real-time database. This approach leaves the job to compose a systematic depiction of the subsequent conditioned reports.

Track and trace solutions make sure of reliable serialization of pharmaceutical items. Based upon a particular consumer principle for existing product packaging lines in combination with extensive competence in code reading, it offers a service that guarantees complete traceability of all product and product packaging systems. Track and Trace inscribe identification numbers, checks that they are put onto products correctly. They also run checks and gather data on numerous product packaging devices.

  • Automatic Serialization 

With Track and Trace solutions, crucial details such as item number, batch ID and expiration date are at the same time placed on the item in both clear message and barcode type. As soon as the information has been appointed to and put onto the things, the Track and Trace system checks that the data is both appropriate and total. This crucial detail is kept to ensure that items with defective barcodes can be found and declined.

  • Seamless Traceability by Aggregation

Serial numbers can be encoded, put on products, checked and captured for each item and at all subsequent levels of product packaging, from multi-packs to shipping pallets, all with the help of track and trace solutions. The information from all product packaging devices is transferred to a central line data source, where information records are connected rationally. Based on this gathering, the manufacturer can, after that, precisely track the whole manufacturing history of a product. Every one of the data that is gathered and accumulated is moved to the existing MES and ERP systems. As a result, statutory demands can be met, and analyses, reports, and procedure optimizations applied quickly and in actual time.

  • Quality Inspections

In addition to making specific, precise aggregation and seamless traceability of pharmaceutical products, Track and Trace and Barcode India systems are validatable according to GAMP guidelines. Optical shape, surface, and dimensional assessments, plus the detection of faulty product packaging, can be implemented inline and at with high precision.

Inferable data must be attached to pharmaceutical products and medical gadgets during every phase of manufacturing and product packaging. Serializations for the one-of-a-kind traceability of items along with counterfeit-proof product packaging are becoming crucial to make sure both high quality and person safety. It is vital that the services of the most trusted brand be availed when it comes to choosing the best track and trace solutions.

Holostik exhibits its products and solutions at Automotive Engineering Show in Chennai

holostik products

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Automotive Engineering Show-Chennai. Considered as a one-stop solution for the automotive industry in India, the exhibition took place from 4th July to 6th July 2019 at Chennai Trade Centre in Chennai.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains. Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track, and trace, etc.

To know more please read our blog at – https://bit.ly/2NVTY5F

How does counterfeiting affects consumers?

Barcode India

Counterfeiting or duplication is a growing menace which has an evil impact on different industries. Organisations lose millions of dollars every year due to the sale of counterfeit products. The problem of duplication has sneaked in every sector. It is estimated that by 2022, the value of counterfeit and pirated goods will be around $1.90 -$2.81 trillion as per FICCI.

Most of the times the repeated attempts of organizations to fight the counterfeits have turned futile. A large amount of money and resources are spent on fighting fakes. However, it is not just the companies which are facing the wrath of counterfeit products, consumers also bear its brunt. To say it simply, there are many impacts of duplication on the consumers.

Duplication poses a significant risk to consumers. Counterfeit goods can lead to injuries, illnesses, death as in the case of counterfeit drugs. In cases where counterfeit goods cause no physical harm, consumers are harmed financially when they are duped into spending their hard-earned cash for a poor-quality fake.

To know more about it, keep reading at – https://bit.ly/2O4VPp8

‘10% of our products in Asia are fakes’- Adidas

Holograms | Holostik

The international sports and apparels giant Adidas recently stated that 10 per cent of gear featuring its company’s world-famous logo in Asia were probably cheap copies.

Kasper Rorsted, Chief Executive for Adidas raised concern about the growing problem of fake sportswear products. In a shocking revelation, he said that 10% of the products featuring his company’s logo in Asia were mostly poor copies.

While talking to CNBC Rorsted said that the counterfeits are being sold both online and offline and issue of duplication is a major problem for his industry.

He also emphasized on the point that the problem of counterfeiting is quite prevalent in Asia and approximately up to 10% in some categories are duplicates.

To know more about it keep reading at – https://bit.ly/2GbpTI6

Holographic paper Labels can save the day and many tomorrows

We have seen things transform from abstract ideas to everyday use items, we have witnessed the fastest growth in technology ever happened. This rise of technology has given humans great power that could destroy cities and great responsibilities that could save lives. With great power comes great responsibilities. Great power in the wrong hands will always do harm. Same is the case with products that brands try to protect from counterfeiters, and a counterfeit of a good product will only harm the reputation of the company that only committed one mistake, the mistake of not using holographic tamper proof labels or security labels.

The rise in technology has also made it easy and cheap for the counterfeiters to make a duplicate of any product. The counterfeits today are so good in appearance that it is almost impossible to tell pseudo from the genuine. However, this problem has caused plenty of awareness among people and it’s not an unfamiliar concept anymore. Yet, people often get deceived by this problem. This challenge does not only deceive people & harm them, but it also spoils a brand’s hard work & name, and, if unchecked, it can do some pretty gruesome damage to a nation’s economy; it still does. And what about the industries with sensitive customer base? Few of the bad reviews (courtesy of counterfeits) in a sea of good reviews could wreak havoc on the brand/ company’s future.

Holographic paper Labels can save the day and many tomorrows –

The problem is towering on new and old businesses alike, but luckily, the crisis is still at bay, courtesy of security labels, tamper proof labels and holographic paper labels. These little, seemingly fragile paper strips are much more than shiny little stickers, these have been protecting a brand’s integrity for decades now all the while adding an extra appeal of aesthetics to the packaging. The holographic aid gives the user an image that the product is of the supreme quality and qualifies the standards of the industry. They have become a symbol of authenticity, so much so that customers rely on them to identify whether a product is authenticated or not.

Why do we need more label stickers manufacturers in India?

Even the developed countries rely on holographic security labels to fight to counterfeit, a developing country has more than enough reasons to use them, one of them being the counterfeits generating black money. Also, one of the most compelling reasons to go for a cheaper alternative is the price tags on the products, thinking that they are getting a good deal without realising that they are buying a fake. Who doesn’t love saving money? But the problem is, there are so many customers who regret after buying a cheaper alternative because of the inferior quality and short life of the product. But what if we could eradicate counterfeited products for good? No dissatisfied and angry customers. That’s why holographic labels in India are even a bigger priority for the brands.