Tag: instant product authentication

How does the authentication solutions process work?

Authenticity and security of products and services are elements vital to the success of any industry. With rapidly increasing competition in the market, industries feel the need to prove the bona fides of their services and their products. Therein arises the need for authentication. Authentication entails all those techniques that enable a customer to check how legit their product is.

From holograms to barcodes, Holostik provides its clients with a wide range of services to help them deliver the best authentication of products. Scanning of the hologram, barcode, or QR code acts as proof of the legitimacy of the product for the customer.

How does the authentication process work?

Usually, the product manufactured by a company has a barcode or QR code that is provided by trustworthy industries such as Holostik. When a customer purchases that product, the code on the packaging is scanned at the retail outlet to obtain the details of the product.

Barcodes can also be scanned by the customer to check the product for its genuineness. The scanning of the products is like a two-way street as it also informs the manufacture of the same.

Is scanning the only method of validation?

Although scanning of barcode India and QR codes using hand-held or hands-free terminals are the most common methods of authenticating, it can also be done by other means.

Barcode and QR code scanning by smartphones has become quite prevalent these days. As a result of this, companies have been able to reinforce the trust that their customers have in their services and products. Moreover, easy access to the authenticity of a product’s data is a significant source of assurance for the customers.

Authentication of a product can also be done via SMS or the company’s website. For this, the display number needs to be sent, and the required procedures need to be followed.

What are the benefits of these authentication methods?

Barcodes have helped expedite the entire retail process as merely scanning the code can provide a retailer with all the information he needs about the product.

QR codes and barcodes have also enabled more accessible and more efficient maintenance of inventory. Besides, the databases containing information about the different products have been consolidated and centralized as a result of the barcodes.

But, the major impact that these authentication techniques had is assuring and satisfying the customers. As the scanning of these codes is possible via smartphones, customers feel closer to the company they have put their trust in.

Product authentication using barcodes has also become the latest fad in the marketing of products. Thus, one could say that barcodes and similar authentication methods have not merely increased productivity. Instead, they have revolutionized retailing.

Where are Barcodes employed?

The list of industries that use barcode and similar product authentication methods is not exhaustive. From pharmaceuticals to apparel and fashion, and from automobile to education, no sector has been left untouched by these authentication solutions.

The rise of counterfeit consumer electronics industry in India

In India some of the most popular markets for counterfeit electronic products are Nehru Place and Ghaffar Market in New Delhi, Manish Market and Linking Road in Mumbai, Hong Kong Bazaar in Hyderabad and Kasimedu street in Chennai. In fact, tier 2 and tier 3 cities are flooded with fake and cheap grade electronic products in abundance.

According to reports, the counterfeit electronic products market is growing twice as fast as general goods. There are numerous news reports and studies which point towards the growing fake consumer electronics industry.

An article by Quartz cited a report according to which every one in three Indians has received a counterfeit on the e-commerce space. According to the report, the largest share is that of mobile and computers at 45% followed by TV and other electronic products.

There are two different types of counterfeit electronics products available in the Indian market. The first type includes a completely fake product (not manufactured by the original component manufacturer but has laser markings). The second type is known as a partial fake product (manufactured by the original component manufacturer but are remarked to show different functions). In this type, the counterfeiters use fake packaging instead of remarking the product.

To tackle the onslaught of counterfeit products in the electronic sector the Department of Electronics and Information Technology had notified ‘Electronic and IT Goods (Requirements for Compulsory Registration) order in the year 2012 under compulsory registration scheme of Bureau of Indian Standards.

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