Why counterfeiting is harmful for manufacturers?

Over the years organizations have tried to curb counterfeiting but their efforts have turned futile. In addition, the added costs in fighting fakes come as an extra burden. Besides these issues, there are a whole lot of challenges faced by a company or organization due to duplication. Let’s discuss them in detail.

Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s well being and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.

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The role of anti-counterfeiting technology against duplication

The counterfeiting of products and tampering within supply chains has become a massive problem at the global scale. The overall cost of counterfeiting and diversion is projected to reach $2.8 trillion by 2022. The problem of duplication has infiltrated industries like health, beauty, pharmaceutical, liquor industry and many others.

Consumers and companies are facing the onslaught of counterfeiting and adulteration. Products from food to medicines are being forged by counterfeiters around the world. Counterfeiters also try to sell stolen, adulterated and expired items as originals. Forgers try their level best to visually and functionally mimic the product and original packaging. There have been reports of duplicate products and its effects from across the world which creates a sense of anxiety among consumers and plummets our trust in reliable and major brands. Counterfeiting can be countered effectively on different levels. Government and regulations play an important role in battling duplication but one of the most decisive roles is that of technology. Technology not just helps in determining the genuineness of the product but also helps in securing supply chains against duplication and tampering.
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Indian markets of counterfeit goods-destroying businesses and brands

Indian markets of counterfeit goods - Holostik

One of the biggest reasons for the sale of counterfeit goods are their low prices compared to the original items. Whether it’s a designer bag or a diamond-studded watch one can easily buy their cheap replicas. Experts have revealed that the replicas of luxury goods are sold at 1/4^th of the original price. Such counterfeit goods are sold at different markets situated in different cities of India and are quite a rage among shopping lovers. However, these markets are quite detrimental to the original brands and their outlets.

Let’s know about the market locations popular for the sale of counterfeit goods.
1. Ghaffar market in Delhi
2. Brigade Road in Bangalore
3. Linking Road and Heera Panna market in Mumbai
4. Vardaan market and new market in Kolkata

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Counterfeit Lacoste Polos – How to detect the Fakes!

Lacoste polos are well known and expensive, so they are frequently duplicated. Somebody may endeavour to offer you one at the maximum, however, the highlights of the shirt can enable you to recognize whether it is genuine or counterfeit. A genuine Lacoste polo will have a nitty-gritty crocodile logo fix on the front left side. It’ll likewise have two vertically sewn buttons, top-notch sewing, and data recorded on the labels.

Checking the Crocodile Patch

1. Search for definite highlights like claws and teeth – The official logo is a profound, dim green with observable teeth and claws. The best claw is littler than the base jaw and is calculated upwards. The crocodile’s tail ought to be adjusted and point an indistinguishable way from the jaw, not at the crocodile. The eye ought to likewise look more opening like than rounded.

If the crocodile looks cartoonish and needs detail, the shirt is a certain counterfeit.

Lacoste’s Vintage brand is a special case. The crocodile will be high caliber, however, an indistinguishable shading from the shirt.

2. Ensure the logo is on a white base – The logo is a fix that is delicately sewn on from behind. You won’t see the sewing when you take a gander at it from the front. Pay special mind to sew around the fix’s outskirt, free strings, or needle gap marks. These are signs that the polo is a fake.

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