Tag: holograms

‘10% of our products in Asia are fakes’- Adidas

Holograms | Holostik

The international sports and apparels giant Adidas recently stated that 10 per cent of gear featuring its company’s world-famous logo in Asia were probably cheap copies.

Kasper Rorsted, Chief Executive for Adidas raised concern about the growing problem of fake sportswear products. In a shocking revelation, he said that 10% of the products featuring his company’s logo in Asia were mostly poor copies.

While talking to CNBC Rorsted said that the counterfeits are being sold both online and offline and issue of duplication is a major problem for his industry.

He also emphasized on the point that the problem of counterfeiting is quite prevalent in Asia and approximately up to 10% in some categories are duplicates.

To know more about it keep reading at – https://bit.ly/2GbpTI6

Holographic paper Labels can save the day and many tomorrows

We have seen things transform from abstract ideas to everyday use items, we have witnessed the fastest growth in technology ever happened. This rise of technology has given humans great power that could destroy cities and great responsibilities that could save lives. With great power comes great responsibilities. Great power in the wrong hands will always do harm. Same is the case with products that brands try to protect from counterfeiters, and a counterfeit of a good product will only harm the reputation of the company that only committed one mistake, the mistake of not using holographic tamper proof labels or security labels.

The rise in technology has also made it easy and cheap for the counterfeiters to make a duplicate of any product. The counterfeits today are so good in appearance that it is almost impossible to tell pseudo from the genuine. However, this problem has caused plenty of awareness among people and it’s not an unfamiliar concept anymore. Yet, people often get deceived by this problem. This challenge does not only deceive people & harm them, but it also spoils a brand’s hard work & name, and, if unchecked, it can do some pretty gruesome damage to a nation’s economy; it still does. And what about the industries with sensitive customer base? Few of the bad reviews (courtesy of counterfeits) in a sea of good reviews could wreak havoc on the brand/ company’s future.

Holographic paper Labels can save the day and many tomorrows –

The problem is towering on new and old businesses alike, but luckily, the crisis is still at bay, courtesy of security labels, tamper proof labels and holographic paper labels. These little, seemingly fragile paper strips are much more than shiny little stickers, these have been protecting a brand’s integrity for decades now all the while adding an extra appeal of aesthetics to the packaging. The holographic aid gives the user an image that the product is of the supreme quality and qualifies the standards of the industry. They have become a symbol of authenticity, so much so that customers rely on them to identify whether a product is authenticated or not.

Why do we need more label stickers manufacturers in India?

Even the developed countries rely on holographic security labels to fight to counterfeit, a developing country has more than enough reasons to use them, one of them being the counterfeits generating black money. Also, one of the most compelling reasons to go for a cheaper alternative is the price tags on the products, thinking that they are getting a good deal without realising that they are buying a fake. Who doesn’t love saving money? But the problem is, there are so many customers who regret after buying a cheaper alternative because of the inferior quality and short life of the product. But what if we could eradicate counterfeited products for good? No dissatisfied and angry customers. That’s why holographic labels in India are even a bigger priority for the brands.

Davidoff cool water original vs counterfeit: 5 signs to avoid getting fooled

fake-Davidoff-perfumes-holostik

If you purchased a Davidoff Cool Water perfume and the scent is somewhat ‘off’, then most probably it is a fake. Therefore, it is vital to pose the accompanying 5 inquiries to discover the contrast between the Davidoff Cool Water Original VS Fake!

Davidoff Cool Water Original VS Fake

1. The scent doesn’t keep going long – if the cologne goes on for an hour greatest it may be the case that you have a phoney. To check this, it is best to solicit another person after a couple of hours of spraying it. See if he (or she) can notice it. Since your nose may have turned out to be used to it.

2. It smells artificial – on the off chance that you smell sufficiently long, for all intents and purposes each aroma will begin to smell synthetical.

3. The cost is unrealistic – suddenly you observe a bottle for the greater part of the normal cost in retail locations? At that point, chances are that it’s a phoney. Except if it’s a confirmed dealer and they’re having a Christmas blowout deal.

To know more in brief, keep reading at – https://bit.ly/2UOadRa

Holograms – A weapon against counterfeit products

We live in times where technology is advancing along with crime. As and when new machines are available to people, some of them use it for personal gains. An instance would be the problem of counterfeiting that is leeching off the consumer market, leading to monetary loss and in some cases, fatality. For years, businesses have been looking for a solution for this economic plague, until hologram was discovered.

What are Holograms?

Holograms are images that appear three-dimensional to the naked eye. They are often recordings of light than an actual image. Its manufacture involves laser, diffraction, and light intensity recording. Now, one must wonder how they can be useful in a fight against counterfeiting. A single hologram may have different images or patterns in it, and that is why it can be customized from brand to brand thereby making it unique. Owing to its sophisticated technology and the specialized equipment, that hologram maker uses, it is hard to forge and duplicate.

What is the use of Holograms?

Holograms can be useful to a company in ensuring the brand safety and authenticity of the products sold. Here are a few reasons why businesses should most definitely consider investing in hologram stickers:

  • Impossible to duplicate –

Holograms require specific equipment to manufacture it; these machines are not widely available and are expensive. Moreover, traditional methods of counterfeiting cannot be used with a hologram, as it will not be printed in a typical computer or device. Therefore, hologram stickers make it impossible to duplicate the products.

  • Improved brand image –

Holograms that are unique to a company can improve its image, and consumers will recall the brand using the sticker. This will ensure that whenever the holograms is seen, people will link it the product; thereby resulting in free marketing.

  • Increased customer confidence –

Holograms are usually present on the products or its cover, where it is visible to its consumers as proof that the item purchased is genuine. When they see the sticker, they form a positive image of the company which will give them the confidence to buy it again.

Holograms cannot be manufactured by just anyone, and therefore requires a professional. When choosing a hologram manufacturer, one should gauge their reliability and efficiency. The said company should have experience and a stellar record in brand security, like Holostik. Holostik is a hologram manufacturer in Delhi that provides its customers, packaging, and stickers that maintain the authenticity of their products.

Fake MSI products being sold in the market

fake-msi-products-being-sold-in-the-market-Holostik

Lately, counterfeit MSI products are being sold as original. However, it is not something new and there is a high growth of counterfeit products on different platforms. MSI has posted the following statement clearing its stand on the issue.

Dear Beloved MSI gamers,

We would like to thank you for your long-term support and patronage. It is each and every one of you who has made MSI a world leading gaming brand. Unfortunately, we recently found that the pirated version of MSI’s gaming products and counterfeit products with the MSI logo or mascot were sold on the market. MSI has intellectual property rights to its products, mascots or trademarks that are self-developed, produced and sold. To ensure the rights of all gamers, MSI would like to remind you that:

Your rights can only be warranted when you purchase genuine products or acquire giveaways from MSI authorized distributors, agents and e-retailers as well as events organized by MSI. Products purchased or acquired from channels other than those mentioned above are likely to be low-quality counterfeits. If you are one of the gamers who love and support MSI, we would like to urge you to exercise caution against it.

Know more keep reading at – https://bit.ly/2GyZpDc

The hardest part of the journey start after the product is ready – Shrink sleeves can make the journey easy

The hardest part of owning a brand is not coming out with a product idea and getting it manufactured. The hardest part starts after that, with the hustle included in marketing and brand security, the dedication and work went into creating a product start to look menial. It doesn’t mean that creating a product and coming up with a product idea is easy in any way, it’s just that counterfeiters and too many brands out there can make it hard for your product to reach people. It’s sad that some people will never know that there is this awesome product out there and some of those who’ll get to experience the product will never get to know the original one due to duplicates and fakes.

As much as it disappoints to admit, there are some very skilled people out there who just use their skills to keep the counterfeiting market on wheels and if you are not careful with your brand and product’s security, you can be a victim of counterfeiting business. The cheap copy of your idea will disappoint your customers and it’s your brand that will suffer due to the wrongdoings of these counterfeiters and their duplicates of your products. But there is an inexpensive and simple way of protecting your brand and its identity & integrity, and they are called holographic security solutions. The most common security solution these days is shrink sleeves with holography on them. They are easy to get manufactured, customisable, and aesthetically pleasing that it can even work as a marketing tool. It’s rare to find a packaging that looks good on the product and increases its shelf appeal as well as lends a very high level of security to protect the product.

Shrink sleeves manufacturers use high grade plastic polymers, such as PVC, to manufacture shrink sleeve labels. These shrink sleeves are customisable, can be printed of any size and shape and can be merged with other security solutions, such as Shrink sleeves with QR codes. These sleeves are then applied to the body of the product. When these sleeves are brought in contact with heat, they shrink, taking the shape of the area they were applied to, like a glove, which gives it a really good sleek look and increases the packaging’s aesthetic appeal.

These shrink sleeves come in various varieties like the shrink sleeve with holography and the shrink sleeve with a QR code for ease of scanning. It is up to the brand owner if they want the company’s logo in the background or an embossed effect to the text or maybe even a small picture that signifies what your product stands for.

Affordable and effective anti-counterfeit solutions- Security Holograms

Anti-duplication solutions

The market is flooded with all sorts of counterfeit products. The local stores, street side vendors, e-commerce portals are all infested with the menace of counterfeits. Time and again, we hear news pertaining to the huge monetary losses due to counterfeits. Counterfeiting has entered into every industry and nobody benefits from it, except forgers. When counterfeits reach in the markets consumers buy thinking of them as real products. Surprisingly, they are made to believe that the products they are buying are original. Besides, befooling the consumer of their hard-earned money they are also harmful to the health.

Perhaps, the biggest onslaught of counterfeiting is faced by legitimate manufacturers. Their branded stuff is sold at the cost of peanuts which further wreaks havoc on their sales and growth. Regardless of regular seizures of fake products, retailers usually sell them due to extra benefits.

Know more about anti-counterfeit solutions, Keep reading at : https://bit.ly/2DTccxM

What are Tyvek labels and where are they used?

tyvek labels

For many ‘Tyvek label’ sounds an alien name or somewhat strange. However, in daily life we touch, see and use it on regular basis. Sometimes it comes stitched with your clothes, your pillow or your kid’s favourite toys. Tyvek labels are also seen stitched to rice bags, flour bags and other such commodities. The durability, affordability and strength of Tyvek labels make it a popular choice for industries where products are handled roughly, or wear and tear happen on regular basis.

The material Tyvek belongs to the family of tough sheet products made of high-density polyethene fibres. Tyvek appears white, is non-toxic, chemically inert and contains no binders. The non-woven sheet after bonding combines a good printing or coating surface.

The highly durable material was discovered by Jim White a DuPont researcher in the year 1955. Initially, Tyvek was used by DuPont to make book covers but later it expanded to a wide variety of uses ranging from packaging to manufacturing of protective gear.

To know about it, keep reading at : https://bit.ly/2ASi7RX

The growth of counterfeiting in consumer electronics

counterfeit electronics

Counterfeiting in the consumer electronics industry has become a common affair. From LED’s to music systems, washing machines to steam irons and many other products are being counterfeited. Fake consumer electronics has become an issue for both consumers and manufacturers.

According to the Hindu “The present size of counterfeit products in India is five per cent of the overall market size and growing at a rate almost double of that of genuine products which are worth over Rs. 2,500 crores and is likely to grow to Rs. 5,600 crores in next year,”

As per experts, these counterfeit electronics contain notoriously high levels of lead, cadmium and chlorine. Counterfeit electronics are sold because the margins are very high and profit revenues generated are huge. Not only this, counterfeiting also supports child labour and terrorism.

Know more about “counterfeit electronics”, keep reading at :  https://bit.ly/2DbVLvX

Anti-duplication solutions made easy

First of all, if you are in need of anti-duplication solutions for your product, let us congratulate you as you have made it big in the business since counterfeiting is the prime indicator that your product is taking over the market. Nobody tries to copy products, not in demand, do they?

Now that you have established a name in the market, please don’t think that your job is done. The hard part actually just started. Maintaining an untarnished image in the market when there are so many people out there trying to gain mileage by your name is next to impossible.

Sometimes people might feel that if the duplicate product isn’t affecting their sales then what is the need for seeking anti-duplication solutions as the counterfeiters are not affecting them directly. This is one way of looking at it but you need a broader perspective for understanding the other problems that arise from this small seeming problem.

  • IT COULD COST THE COMPANY – Purchasing from counterfeit websites puts the consumer at risk for identity theft and credit card fraud when they provide a counterfeit merchant with their information. This in turn brings a bad name to your company and product, affecting the sales of other products under your name too.
  • IT COSTS THE CITY – Counterfeiters do not pay taxes, meaning less money for the state government to fund basic necessities like cleanliness, hygiene etc.
  • IT SUPPORTS ORGANISED CRIME – The profits from counterfeiting sales have been linked to funding organised crime, drug trafficking and even terrorist activity. This will not only put your city at risk but also one’s own personal family.
  • IT’S DANGEROUS – Counterfeit goods are often made using cheap, substandard, and dangerous components that put the health and safety of consumers at risk. This can lead to legal actions against the actual company, leading to a bad image in the public’s eye.

In lieu of these activities, many anti-duplication solutions have been launched in the market, that you just need to pick based on what works best for your product.

  • Overt Technologies – These technologies do not require any additional tools; they are visible and apparent with naked eyes.
  • Covert Technologies – These technologies are not instantly recognizable. They require special tools or equipment to identify authenticity.
  • Forensic Technologies – These technologies being covert require detection by specialized technologies and are usually taken to laboratories for validation.
  • Digital Technologies – These technologies may be either covert or overt and require electronic means of authentication.

Not just as a wise businessman but also as a wise citizen of this country, an individual must fight counterfeiting food or business. This is how this country will move towards new heights.