Tag: holograms

The rise of counterfeit consumer electronics industry in India

In India some of the most popular markets for counterfeit electronic products are Nehru Place and Ghaffar Market in New Delhi, Manish Market and Linking Road in Mumbai, Hong Kong Bazaar in Hyderabad and Kasimedu street in Chennai. In fact, tier 2 and tier 3 cities are flooded with fake and cheap grade electronic products in abundance.

According to reports, the counterfeit electronic products market is growing twice as fast as general goods. There are numerous news reports and studies which point towards the growing fake consumer electronics industry.

An article by Quartz cited a report according to which every one in three Indians has received a counterfeit on the e-commerce space. According to the report, the largest share is that of mobile and computers at 45% followed by TV and other electronic products.

There are two different types of counterfeit electronics products available in the Indian market. The first type includes a completely fake product (not manufactured by the original component manufacturer but has laser markings). The second type is known as a partial fake product (manufactured by the original component manufacturer but are remarked to show different functions). In this type, the counterfeiters use fake packaging instead of remarking the product.

To tackle the onslaught of counterfeit products in the electronic sector the Department of Electronics and Information Technology had notified ‘Electronic and IT Goods (Requirements for Compulsory Registration) order in the year 2012 under compulsory registration scheme of Bureau of Indian Standards.

To know more in brief keep reading at – https://bit.ly/2kBSPTc

How product packaging can be made impeccable in context of security

Product packaging is an important step in ensuring maximum safety of products from tampering, theft and other forms of counterfeit. A coordinated and secure packaging framework coupled with a reliable track-and-trace system is key in supply chain security.

In a world of digitalized logistics and e-commerce, the physical security of products is no longer a supplementary layer of protection but a necessity.

Counterfeiters today operate on a larger scale than ever before, with entire factories featuring advanced technology focused on creating perfect copies of products provided by well-known brands or manufacturers. Trusting the entire supply chain security to a supposedly strong legal framework and the precaution of consumers is simply not a good strategy.

A sound supply chain security strategy would involve a proactive approach in implementing technology that allows manufacturers to track their products throughout their distribution chains and a packaging system that makes it impossible for counterfeiters to tamper with the products or replace them with cheap knockoffs within the legitimate supply chain.

To know more about it, keep reading at – https://bit.ly/2lvjmBG

Why counterfeiting diminishes the chances of foreign direct investment?

Holograms

The world is a global village as there is a high interdependence of countries on each other in different fields. From world-wide-web to culture, technological innovation to trade, military alliances to transport there are many scenarios in which the world seems to function as a unified whole.

Among the above-mentioned aspects, trade and investment play an important role in the economic development of countries. Of late, Foreign Direct Investment (FDI) has become quite important for third world countries when it comes to their economic development. FDI impacts the economic growth of the host country (a country in which investment is done) through the transfer of new technologies, organization of human resources, increase in employment, linking of global markets, the rise of infrastructure and much more.

However, the rise of counterfeiting can damage the FDI prospects of a country and its potential to create valuable innovation centres. FDI is important for both advanced and emerging economies to increase their productivity and output. Lack of intellectual property rights and anti-counterfeiting measures diminish the chances of FDI.

To know more about it in brief, Keep reading at –https://bit.ly/2M9JKgv

What is the importance of smart security labels in packaging?

Label stickers manufacturers in India

Companies across the world use security labels to secure their goods from tampering, duplication, and diversion. Smart security labels not just help in determining the genuineness of the product but also helps in safeguarding the company’s brand image, the health of consumers and most importantly decreases the risk of lost revenues.

In addition, smart security labels also help in implementing different IT-enabled solutions in the supply chain. Smart security labels encompass a wide variety of functionalities that help in protecting high-value goods or items which are highly susceptible to counterfeiting such as pharmaceuticals, electronics, and consumer goods. The different security measures can be overt, covert or forensic.

Security labels also act as the first communicators for the company and the brand. These labels are meant to provide first-hand information related to the brand and the product. In today’s market dynamics security labels help in leveraging the value and security of the product. It also adds to the aesthetic appeal of the product’s packaging and helps in enhancing the value of the product on the shelf.

To know more about it in brief, Keep reading at – https://bit.ly/2GnDk8W

Benefits of Track and Trace Solutions

In the distribution and logistics of many sorts of items, tracking and tracing pose a worry in the procedure of determining the existing and past areas (and other details) of a particular thing or property. This idea can be supported using reckoning and coverage of the placement of automobiles and containers with the residential or commercial property of problem, kept, for instance, in a real-time database. This approach leaves the job to compose a systematic depiction of the subsequent conditioned reports.

Track and trace solutions make sure of reliable serialization of pharmaceutical items. Based upon a particular consumer principle for existing product packaging lines in combination with extensive competence in code reading, it offers a service that guarantees complete traceability of all product and product packaging systems. Track and Trace inscribe identification numbers, checks that they are put onto products correctly. They also run checks and gather data on numerous product packaging devices.

  • Automatic Serialization 

With Track and Trace solutions, crucial details such as item number, batch ID and expiration date are at the same time placed on the item in both clear message and barcode type. As soon as the information has been appointed to and put onto the things, the Track and Trace system checks that the data is both appropriate and total. This crucial detail is kept to ensure that items with defective barcodes can be found and declined.

  • Seamless Traceability by Aggregation

Serial numbers can be encoded, put on products, checked and captured for each item and at all subsequent levels of product packaging, from multi-packs to shipping pallets, all with the help of track and trace solutions. The information from all product packaging devices is transferred to a central line data source, where information records are connected rationally. Based on this gathering, the manufacturer can, after that, precisely track the whole manufacturing history of a product. Every one of the data that is gathered and accumulated is moved to the existing MES and ERP systems. As a result, statutory demands can be met, and analyses, reports, and procedure optimizations applied quickly and in actual time.

  • Quality Inspections

In addition to making specific, precise aggregation and seamless traceability of pharmaceutical products, Track and Trace and Barcode India systems are validatable according to GAMP guidelines. Optical shape, surface, and dimensional assessments, plus the detection of faulty product packaging, can be implemented inline and at with high precision.

Inferable data must be attached to pharmaceutical products and medical gadgets during every phase of manufacturing and product packaging. Serializations for the one-of-a-kind traceability of items along with counterfeit-proof product packaging are becoming crucial to make sure both high quality and person safety. It is vital that the services of the most trusted brand be availed when it comes to choosing the best track and trace solutions.

Holostik exhibits its products and solutions at Automotive Engineering Show in Chennai

holostik products

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Automotive Engineering Show-Chennai. Considered as a one-stop solution for the automotive industry in India, the exhibition took place from 4th July to 6th July 2019 at Chennai Trade Centre in Chennai.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains. Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track, and trace, etc.

To know more please read our blog at – https://bit.ly/2NVTY5F

How does counterfeiting affects consumers?

Barcode India

Counterfeiting or duplication is a growing menace which has an evil impact on different industries. Organisations lose millions of dollars every year due to the sale of counterfeit products. The problem of duplication has sneaked in every sector. It is estimated that by 2022, the value of counterfeit and pirated goods will be around $1.90 -$2.81 trillion as per FICCI.

Most of the times the repeated attempts of organizations to fight the counterfeits have turned futile. A large amount of money and resources are spent on fighting fakes. However, it is not just the companies which are facing the wrath of counterfeit products, consumers also bear its brunt. To say it simply, there are many impacts of duplication on the consumers.

Duplication poses a significant risk to consumers. Counterfeit goods can lead to injuries, illnesses, death as in the case of counterfeit drugs. In cases where counterfeit goods cause no physical harm, consumers are harmed financially when they are duped into spending their hard-earned cash for a poor-quality fake.

To know more about it, keep reading at – https://bit.ly/2O4VPp8

Robust flexible packaging product – Holographic Shrink Sleeve

Holographic Shrink Sleeves

Among the many flexible packaging solutions, holographic shrink sleeves have gained immense popularity. Shrink sleeves are being used in different industries which include beverages, food, dairy, cosmetics, detergents etc. Shrink sleeves offered by Holostik are known for their holographic properties.

Shrink sleeves have become popular because they reduce in size and conform according to the shape of the container and become a sought of the sleek label for the product package. Shrink sleeves can include customized artwork and security printing which make them robust security packaging solution for a wide variety of products.

Let’s discuss the five major reasons which make shrink sleeves and ideal packaging solution –

  1. Shrink sleeves provide 360-degree branding for the product
  2. Can be used for all type of containers
  3. The benefit of holography in shrink sleeve
  4. Eco-friendly containers
  5. Effectively resists wear and tear

To know these points in brief, Keep reading at – https://bit.ly/2JkPuzX

Let’s know all about holographic wide web films from Holostik

holographic wide web films - Holostik

Packaging plays an indispensable role in safeguarding and promoting the product. Marketing experts often consider packaging as the first communicator of the company. Of late, flexible packaging has gained immense popularity due to its durability and ease of transportation. Holographic wide web films hold an important place among the many flexible packaging products.

Due to the presence of holography, these wide web films play an important role as they offer protection from counterfeiting and tampering. These wide web films are available in different sizes and can include different holographic features. Holostik is a leading name in providing anti-counterfeiting solutions and provides the finest holographic wide web films to different industries. The anti-counterfeiting company uses the best raw materials to develop quality holographic wide web films.

Holographic wide web films are available in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

To know more please read our blog at – https://bit.ly/2R268Yx

Looking for the hologram printing?

Security printing India is a business on the rise nowadays in a world where every business and startup wants to create their own brand name in the market and give tough competition to their market rivals. Everyone wants their own product to be the best. But we know that some of the multinational companies are selling their products in India, for instance, most of the cosmetics and mobile manufacturers have a big market in India and these multinational products are costly. So, some companies make fake products and name them after this company. While people think that they are using an original product at a much lower cost, that’s not true. In fact, using these fake products normally leads to disappointment in some way or other, be it early wear and tear or skin irritation, which is then blamed on the wrong company. So, to protect the reputation of big brands, it became necessary to stop the counterfeiting industry and thus, the anti-counterfeiting industry was introduced in the market.

Hologram printing is the latest concept in the anti-counterfeiting industry and most of the companies of the security printing India are now adopting hologram printing technology. They call this security printing the hologram sticker printing as they have many security majors in them that help to detect the original content. There may be many hologram printing services in Delhi but what everyone wants is only the best. Holostik provides the best security printing India by their latest security holograms like the hologram sticker printing. They have their niche in the anti-counterfeiting industry from many years and now  have many branches all over India. Anyone can easily get their hologram sticker printing done by them with 100% security, at highly affordable prices. They also have countless other products in addition to the hologram printing.

Hologram printing in Delhi has many competing businesses but they Holostik has emerged as one of the best in providing the best hologram printing services, as their products have many security tokens such as QR code, holographic image and other things that make them unique from the other anti-counterfeiting industry. Thus, if you are looking for secure security printing then log on to holostik.com now and get your hologram sticker printing today.