Authenticity and security of products and services are elements vital to the success of any industry. With rapidly increasing competition in the market, industries feel the need to prove the bona fides of their services and their products. Therein arises the need for authentication. Authentication entails all those techniques that enable a customer to check how legit their product is.
From holograms to barcodes, Holostik provides its clients with a wide range of services to help them deliver the best authentication of products. Scanning of the hologram, barcode, or QR code acts as proof of the legitimacy of the product for the customer.
How does the authentication process work?
Usually, the product manufactured by a company has a barcode or QR code that is provided by trustworthy industries such as Holostik. When a customer purchases that product, the code on the packaging is scanned at the retail outlet to obtain the details of the product.
Barcodes can also be scanned by the customer to check the product for its genuineness. The scanning of the products is like a two-way street as it also informs the manufacture of the same.
Is scanning the only method of validation?
Although scanning of barcode India and QR codes using hand-held or hands-free terminals are the most common methods of authenticating, it can also be done by other means.
Barcode and QR code scanning by smartphones has become quite prevalent these days. As a result of this, companies have been able to reinforce the trust that their customers have in their services and products. Moreover, easy access to the authenticity of a product’s data is a significant source of assurance for the customers.
Authentication of a product can also be done via SMS or the company’s website. For this, the display number needs to be sent, and the required procedures need to be followed.
What are the benefits of these authentication methods?
Barcodes have helped expedite the entire retail process as merely scanning the code can provide a retailer with all the information he needs about the product.
QR codes and barcodes have also enabled more accessible and more efficient maintenance of inventory. Besides, the databases containing information about the different products have been consolidated and centralized as a result of the barcodes.
But, the major impact that these authentication techniques had is assuring and satisfying the customers. As the scanning of these codes is possible via smartphones, customers feel closer to the company they have put their trust in.
Product authentication using barcodes has also become the latest fad in the marketing of products. Thus, one could say that barcodes and similar authentication methods have not merely increased productivity. Instead, they have revolutionized retailing.
Where are Barcodes employed?
The list of industries that use barcode and similar product authentication methods is not exhaustive. From pharmaceuticals to apparel and fashion, and from automobile to education, no sector has been left untouched by these authentication solutions.