How wide web films play an important role in packaging?

Packaging plays an important role in protecting and promoting the product. Marketing gurus consider packaging as the first communicator of the company. In the last few years, flexible packaging has become highly popular in different industries. Flexible packaging products are not just durable but also offer ease of transportation. Among the many flexible packaging solutions, holographic wide web films offer both safety and security.

Holostik is one of the leading players in providing holographic wide films. The presence of holography in wide web films helps in the prevention of counterfeiting and tampering. Holographic wide web films are available in many sizes and can include different security features. Holostik has been providing holographic wide web films to different industries.

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How does the authentication solutions process work?

Authenticity and security of products and services are elements vital to the success of any industry. With rapidly increasing competition in the market, industries feel the need to prove the bona fides of their services and their products. Therein arises the need for authentication. Authentication entails all those techniques that enable a customer to check how legit their product is.

From holograms to barcodes, Holostik provides its clients with a wide range of services to help them deliver the best authentication of products. Scanning of the hologram, barcode, or QR code acts as proof of the legitimacy of the product for the customer.

How does the authentication process work?

Usually, the product manufactured by a company has a barcode or QR code that is provided by trustworthy industries such as Holostik. When a customer purchases that product, the code on the packaging is scanned at the retail outlet to obtain the details of the product.

Barcodes can also be scanned by the customer to check the product for its genuineness. The scanning of the products is like a two-way street as it also informs the manufacture of the same.

Is scanning the only method of validation?

Although scanning of barcode India and QR codes using hand-held or hands-free terminals are the most common methods of authenticating, it can also be done by other means.

Barcode and QR code scanning by smartphones has become quite prevalent these days. As a result of this, companies have been able to reinforce the trust that their customers have in their services and products. Moreover, easy access to the authenticity of a product’s data is a significant source of assurance for the customers.

Authentication of a product can also be done via SMS or the company’s website. For this, the display number needs to be sent, and the required procedures need to be followed.

What are the benefits of these authentication methods?

Barcodes have helped expedite the entire retail process as merely scanning the code can provide a retailer with all the information he needs about the product.

QR codes and barcodes have also enabled more accessible and more efficient maintenance of inventory. Besides, the databases containing information about the different products have been consolidated and centralized as a result of the barcodes.

But, the major impact that these authentication techniques had is assuring and satisfying the customers. As the scanning of these codes is possible via smartphones, customers feel closer to the company they have put their trust in.

Product authentication using barcodes has also become the latest fad in the marketing of products. Thus, one could say that barcodes and similar authentication methods have not merely increased productivity. Instead, they have revolutionized retailing.

Where are Barcodes employed?

The list of industries that use barcode and similar product authentication methods is not exhaustive. From pharmaceuticals to apparel and fashion, and from automobile to education, no sector has been left untouched by these authentication solutions.

The rise of counterfeit consumer electronics industry in India

In India some of the most popular markets for counterfeit electronic products are Nehru Place and Ghaffar Market in New Delhi, Manish Market and Linking Road in Mumbai, Hong Kong Bazaar in Hyderabad and Kasimedu street in Chennai. In fact, tier 2 and tier 3 cities are flooded with fake and cheap grade electronic products in abundance.

According to reports, the counterfeit electronic products market is growing twice as fast as general goods. There are numerous news reports and studies which point towards the growing fake consumer electronics industry.

An article by Quartz cited a report according to which every one in three Indians has received a counterfeit on the e-commerce space. According to the report, the largest share is that of mobile and computers at 45% followed by TV and other electronic products.

There are two different types of counterfeit electronics products available in the Indian market. The first type includes a completely fake product (not manufactured by the original component manufacturer but has laser markings). The second type is known as a partial fake product (manufactured by the original component manufacturer but are remarked to show different functions). In this type, the counterfeiters use fake packaging instead of remarking the product.

To tackle the onslaught of counterfeit products in the electronic sector the Department of Electronics and Information Technology had notified ‘Electronic and IT Goods (Requirements for Compulsory Registration) order in the year 2012 under compulsory registration scheme of Bureau of Indian Standards.

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How product packaging can be made impeccable in context of security

Product packaging is an important step in ensuring maximum safety of products from tampering, theft and other forms of counterfeit. A coordinated and secure packaging framework coupled with a reliable track-and-trace system is key in supply chain security.

In a world of digitalized logistics and e-commerce, the physical security of products is no longer a supplementary layer of protection but a necessity.

Counterfeiters today operate on a larger scale than ever before, with entire factories featuring advanced technology focused on creating perfect copies of products provided by well-known brands or manufacturers. Trusting the entire supply chain security to a supposedly strong legal framework and the precaution of consumers is simply not a good strategy.

A sound supply chain security strategy would involve a proactive approach in implementing technology that allows manufacturers to track their products throughout their distribution chains and a packaging system that makes it impossible for counterfeiters to tamper with the products or replace them with cheap knockoffs within the legitimate supply chain.

To know more about it, keep reading at – https://bit.ly/2lvjmBG

Let’s know all about holographic wide web films from Holostik

Packaging plays an indispensable role in safeguarding and promoting the product. Marketing experts often consider packaging as the first communicator of the company. Of late, flexible packaging has gained immense popularity due to its durability and ease of transportation. Holographic wide web films hold an important place among the many flexible packaging products.

Due to the presence of holography, these wide web films play an important role as they offer protection from counterfeiting and tampering. These wide web films are available in different sizes and can include different holographic features. Holostik is a leading name in providing anti-counterfeiting solutions and provides the finest holographic wide web films to different industries. The anti-counterfeiting company uses the best raw materials to develop quality holographic wide web films.

Holographic wide web films are available in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

To know more please read our blog at – https://bit.ly/2R268Yx

The growth of counterfeiting in the Agro industry

As per the law of nature, all living beings require energy, nutrients and a sustainable environment for their growth. Plants and trees are no different from the rest of living organisms and require all the above-mentioned essentials. Plants and trees have been cultivated by humans for centuries. Today, with the growth of agricultural technology which includes genetically modified seeds, fertilizers, pesticides, insecticides and advanced farming equipment, the output of crops has grown manifolds.

According to Food Agriculture Organisation, “Agriculture, with its allied sectors, is the largest source of livelihoods in India, 70% of its rural households still depend primarily on agriculture for their livelihood, with 82% of farmers being small and marginal. In 2017-18, total food grain production was estimated at 275 million tonnes.”

However, there has been an upscale growth of spurious agrochemicals and fake agro products which are ruining the overall crop yield badly. These fake products harm the harvest, the soil, environment and the economy of the country. One of the biggest reasons for the rise in counterfeiting of different agrochemicals is the huge demand for agrochemicals in different parts of India. As per FICCI, the Indian agrochemical industry will double in size to $8.1 billion by 2025.

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Fake protein powder side effects

Fake protein

Do you want the physique of your dreams? Well, it’s not rocket science regular workout, proper sleep and good nutrition can transform your body into a perfect shape. When we talk about good nutrition protein is considered the most important nutrient for muscle building. You cannot expect results without proper protein intake. It can be consumed through different dietary sources but, due to our busy schedules, people have found an easy and convenient substitute in protein supplements, the most popular ones being whey and casein -milk-based powders.

You just have to mix a few scoops of protein powder with water or milk, shake it well and your daily dose of protein is ready. How easy. Isn’t it?

Of late, large number of nutrition & supplement companies have jumped in the Indian market offering different types of protein powder. However, as expected counterfeiting has entered the nutrition and supplement industry as well. It is hampering business growth and is proving to be fatal for the consumers. According to a report titled ‘India Malt, Protein and Herbal supplement market outlook, 2023′ 60-70 % supplements are fake.

In developing countries like India, there are high chances of the consumption of fake supplements unlike countries like USA and Canada which have strict laws for counterfeiting and adulteration. Medical research has shown that consuming fake supplements for a long period of time can lead to fatal effects like kidney failure, liver dysfunction, skin rashes and many other chronic health issues. Industry experts have found out ways through which you can detect the genuineness of a protein supplement and save your money and health.

To know more about fake protein powder – https://bit.ly/2vSPUrf

Bio oil original vs fake

Fake bio oils

Bio-oil made way a few years back and have gained immense popularity since 2013. If you utilize this item frequently, you can verify the way that from that point forward, there has been a relentless ascent in its fake in the market that is acting like genuine.

This has turned out to be bad to the point that even respectable stores appear to stock these fakes oils, deliberately or accidentally, it is similarly revealed that offers of the original oil have been dropping radically, favouring the fake market. This clearly infers that a ton of clueless individuals are acquiring fakes!

Validating the advantages of this powerful oil, this blog is intended to illuminate you on the advantages (on the off chance that you’ve never utilized it) and enable you to recognize the phoney versus the first with remarkable highlights.

Bio-oil is manufactured in South Africa, and it’s extraordinarily defined to contain PurCellin Oil™ to enhance different skin conditions.

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Fake MSI products being sold in the market

Lately, counterfeit MSI products are being sold as original. However, it is not something new and there is a high growth of counterfeit products on different platforms. MSI has posted the following statement clearing its stand on the issue.

Dear Beloved MSI gamers,

We would like to thank you for your long-term support and patronage. It is each and every one of you who has made MSI a world leading gaming brand. Unfortunately, we recently found that the pirated version of MSI’s gaming products and counterfeit products with the MSI logo or mascot were sold on the market. MSI has intellectual property rights to its products, mascots or trademarks that are self-developed, produced and sold. To ensure the rights of all gamers, MSI would like to remind you that:

Your rights can only be warranted when you purchase genuine products or acquire giveaways from MSI authorized distributors, agents and e-retailers as well as events organized by MSI. Products purchased or acquired from channels other than those mentioned above are likely to be low-quality counterfeits. If you are one of the gamers who love and support MSI, we would like to urge you to exercise caution against it.

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What are Tyvek labels and where are they used?

tyvek labels

For many ‘Tyvek label’ sounds an alien name or somewhat strange. However, in daily life we touch, see and use it on regular basis. Sometimes it comes stitched with your clothes, your pillow or your kid’s favourite toys. Tyvek labels are also seen stitched to rice bags, flour bags and other such commodities. The durability, affordability and strength of Tyvek labels make it a popular choice for industries where products are handled roughly, or wear and tear happen on regular basis.

The material Tyvek belongs to the family of tough sheet products made of high-density polyethene fibres. Tyvek appears white, is non-toxic, chemically inert and contains no binders. The non-woven sheet after bonding combines a good printing or coating surface.

The highly durable material was discovered by Jim White a DuPont researcher in the year 1955. Initially, Tyvek was used by DuPont to make book covers but later it expanded to a wide variety of uses ranging from packaging to manufacturing of protective gear.

To know about it, keep reading at : https://bit.ly/2ASi7RX