First of all, if you are in need of anti-duplication solutions for your product, let us congratulate you as you have made it big in the business since counterfeiting is the prime indicator that your product is taking over the market. Nobody tries to copy products, not in demand, do they?

Now that you have established a name in the market, please don’t think that your job is done. The hard part actually just started. Maintaining an untarnished image in the market when there are so many people out there trying to gain mileage by your name is next to impossible.

Sometimes people might feel that if the duplicate product isn’t affecting their sales then what is the need for seeking anti-duplication solutions as the counterfeiters are not affecting them directly. This is one way of looking at it but you need a broader perspective for understanding the other problems that arise from this small seeming problem.

• IT COULD COST THE COMPANY – Purchasing from counterfeit websites puts the consumer at risk for identity theft and credit card fraud when they provide a counterfeit merchant with their information. This in turn brings a bad name to your company and product, affecting the sales of other products under your name too.
• IT COSTS THE CITY – Counterfeiters do not pay taxes, meaning less money for the state government to fund basic necessities like cleanliness, hygiene etc.
• IT SUPPORTS ORGANISED CRIME – The profits from counterfeiting sales have been linked to funding organised crime, drug trafficking and even terrorist activity. This will not only put your city at risk but also one’s own personal family.
• IT’S DANGEROUS – Counterfeit goods are often made using cheap, substandard, and dangerous components that put the health and safety of consumers at risk. This can lead to legal actions against the actual company, leading to a bad image in the public’s eye.

In lieu of these activities, many anti-duplication solutions have been launched in the market, that you just need to pick based on what works best for your product.

• Overt Technologies – These technologies do not require any additional tools; they are visible and apparent with naked eyes.
• Covert Technologies – These technologies are not instantly recognizable. They require special tools or equipment to identify authenticity.
• Forensic Technologies – These technologies being covert require detection by specialized technologies and are usually taken to laboratories for validation.
• Digital Technologies – These technologies may be either covert or overt and require electronic means of authentication.

Not just as a wise businessman but also as a wise citizen of this country, an individual must fight counterfeiting food or business. This is how this country will move towards new heights.