We have seen things transform from abstract ideas to everyday use items, we have witnessed the fastest growth in technology ever happened. This rise of technology has given humans great power that could destroy cities and great responsibilities that could save lives. With great power comes great responsibilities. Great power in the wrong hands will always do harm. Same is the case with products that brands try to protect from counterfeiters, and a counterfeit of a good product will only harm the reputation of the company that only committed one mistake, the mistake of not using holographic tamper proof labels or security labels.

The rise in technology has also made it easy and cheap for the counterfeiters to make a duplicate of any product. The counterfeits today are so good in appearance that it is almost impossible to tell pseudo from the genuine. However, this problem has caused plenty of awareness among people and it’s not an unfamiliar concept anymore. Yet, people often get deceived by this problem. This challenge does not only deceive people & harm them, but it also spoils a brand’s hard work & name, and, if unchecked, it can do some pretty gruesome damage to a nation’s economy; it still does. And what about the industries with sensitive customer base? Few of the bad reviews (courtesy of counterfeits) in a sea of good reviews could wreak havoc on the brand/ company’s future.

Holographic paper Labels can save the day and many tomorrows –

The problem is towering on new and old businesses alike, but luckily, the crisis is still at bay, courtesy of security labels, tamper proof labels and holographic paper labels. These little, seemingly fragile paper strips are much more than shiny little stickers, these have been protecting a brand’s integrity for decades now all the while adding an extra appeal of aesthetics to the packaging. The holographic aid gives the user an image that the product is of the supreme quality and qualifies the standards of the industry. They have become a symbol of authenticity, so much so that customers rely on them to identify whether a product is authenticated or not.

Why do we need more label stickers manufacturers in India?

Even the developed countries rely on holographic security labels to fight to counterfeit, a developing country has more than enough reasons to use them, one of them being the counterfeits generating black money. Also, one of the most compelling reasons to go for a cheaper alternative is the price tags on the products, thinking that they are getting a good deal without realising that they are buying a fake. Who doesn’t love saving money? But the problem is, there are so many customers who regret after buying a cheaper alternative because of the inferior quality and short life of the product. But what if we could eradicate counterfeited products for good? No dissatisfied and angry customers. That’s why holographic labels in India are even a bigger priority for the brands.