Anti-duplication solutions made easy

First of all, if you are in need of anti-duplication solutions for your product, let us congratulate you as you have made it big in the business since counterfeiting is the prime indicator that your product is taking over the market. Nobody tries to copy products, not in demand, do they?

Now that you have established a name in the market, please don’t think that your job is done. The hard part actually just started. Maintaining an untarnished image in the market when there are so many people out there trying to gain mileage by your name is next to impossible.

Sometimes people might feel that if the duplicate product isn’t affecting their sales then what is the need for seeking anti-duplication solutions as the counterfeiters are not affecting them directly. This is one way of looking at it but you need a broader perspective for understanding the other problems that arise from this small seeming problem.

IT COULD COST THE COMPANY – Purchasing from counterfeit websites puts the consumer at risk for identity theft and credit card fraud when they provide a counterfeit merchant with their information. This in turn brings a bad name to your company and product, affecting the sales of other products under your name too.
IT COSTS THE CITY – Counterfeiters do not pay taxes, meaning less money for the state government to fund basic necessities like cleanliness, hygiene etc.
IT SUPPORTS ORGANISED CRIME – The profits from counterfeiting sales have been linked to funding organised crime, drug trafficking and even terrorist activity. This will not only put your city at risk but also one’s own personal family.
IT’S DANGEROUS – Counterfeit goods are often made using cheap, substandard, and dangerous components that put the health and safety of consumers at risk. This can lead to legal actions against the actual company, leading to a bad image in the public’s eye.

In lieu of these activities, many anti-duplication solutions have been launched in the market, that you just need to pick based on what works best for your product.

Overt Technologies – These technologies do not require any additional tools; they are visible and apparent with naked eyes.
Covert Technologies – These technologies are not instantly recognizable. They require special tools or equipment to identify authenticity.
Forensic Technologies – These technologies being covert require detection by specialized technologies and are usually taken to laboratories for validation.
Digital Technologies – These technologies may be either covert or overt and require electronic means of authentication.

Not just as a wise businessman but also as a wise citizen of this country, an individual must fight counterfeiting food or business. This is how this country will move towards new heights.

Artificial Intelligence- the next big thing against counterfeiting!

It’s not unusual to find counterfeit products in India. Street shops, magnanimous supermarkets, shopping hubs and even flea markets are flooded with all kinds of fake items. With deep penetration of internet, counterfeiting has spread its tentacles to online shopping as well. As technology becomes more accessible, counterfeiters are leaving no stone unturned to make strikingly similar copies of some of the best products in the world. At the same time, techies and anti-counterfeiting experts are utilizing technology to develop impact full solutions against duplication.

AI (Artificial Intelligence) is one such game-changing technology which is bringing a revolutionary change in the way we fight counterfeiting. AI is developed to simulate most traits of human intelligence. It is a branch of computer science which aims at equipping machines with intelligence like us or it would be better to say that it makes machines think, learn, solve complex problems or make decisions like humans.
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Why counterfeiting is harmful for manufacturers?

Over the years organizations have tried to curb counterfeiting but their efforts have turned futile. In addition, the added costs in fighting fakes come as an extra burden. Besides these issues, there are a whole lot of challenges faced by a company or organization due to duplication. Let’s discuss them in detail.

Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s well being and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.

To know this in brief, keep read at : https://bit.ly/2Rfs1XU

The role of anti-counterfeiting technology against duplication

The counterfeiting of products and tampering within supply chains has become a massive problem at the global scale. The overall cost of counterfeiting and diversion is projected to reach $2.8 trillion by 2022. The problem of duplication has infiltrated industries like health, beauty, pharmaceutical, liquor industry and many others.

Consumers and companies are facing the onslaught of counterfeiting and adulteration. Products from food to medicines are being forged by counterfeiters around the world. Counterfeiters also try to sell stolen, adulterated and expired items as originals. Forgers try their level best to visually and functionally mimic the product and original packaging. There have been reports of duplicate products and its effects from across the world which creates a sense of anxiety among consumers and plummets our trust in reliable and major brands. Counterfeiting can be countered effectively on different levels. Government and regulations play an important role in battling duplication but one of the most decisive roles is that of technology. Technology not just helps in determining the genuineness of the product but also helps in securing supply chains against duplication and tampering.
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Indian markets of counterfeit goods-destroying businesses and brands

Indian markets of counterfeit goods - Holostik

One of the biggest reasons for the sale of counterfeit goods are their low prices compared to the original items. Whether it’s a designer bag or a diamond-studded watch one can easily buy their cheap replicas. Experts have revealed that the replicas of luxury goods are sold at 1/4^th of the original price. Such counterfeit goods are sold at different markets situated in different cities of India and are quite a rage among shopping lovers. However, these markets are quite detrimental to the original brands and their outlets.

Let’s know about the market locations popular for the sale of counterfeit goods.
1. Ghaffar market in Delhi
2. Brigade Road in Bangalore
3. Linking Road and Heera Panna market in Mumbai
4. Vardaan market and new market in Kolkata

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Counterfeit Lacoste Polos – How to detect the Fakes!

Lacoste polos are well known and expensive, so they are frequently duplicated. Somebody may endeavour to offer you one at the maximum, however, the highlights of the shirt can enable you to recognize whether it is genuine or counterfeit. A genuine Lacoste polo will have a nitty-gritty crocodile logo fix on the front left side. It’ll likewise have two vertically sewn buttons, top-notch sewing, and data recorded on the labels.

Checking the Crocodile Patch

1. Search for definite highlights like claws and teeth – The official logo is a profound, dim green with observable teeth and claws. The best claw is littler than the base jaw and is calculated upwards. The crocodile’s tail ought to be adjusted and point an indistinguishable way from the jaw, not at the crocodile. The eye ought to likewise look more opening like than rounded.

If the crocodile looks cartoonish and needs detail, the shirt is a certain counterfeit.

Lacoste’s Vintage brand is a special case. The crocodile will be high caliber, however, an indistinguishable shading from the shirt.

2. Ensure the logo is on a white base – The logo is a fix that is delicately sewn on from behind. You won’t see the sewing when you take a gander at it from the front. Pay special mind to sew around the fix’s outskirt, free strings, or needle gap marks. These are signs that the polo is a fake.

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Italy – The Next Hot Spot for Counterfeiters

Worldwide exchange counterfeit Italian products, for example, extravagance totes, watches, foodstuffs and auto parts are making some real progress on Italy’s economy identical to around 1-2% of GDP as far as lost deals, as indicated by another OECD report.

Trade in fake products and the Italian economy gauge the aggregate estimation of fake and pilfered Italian merchandise sold worldwide at more than 35 billion euros for 2013, equal to 4.9% of worldwide Italian assembling deals. This brought loss of about 25 billion euros sales deals by Italian organizations in a year.

Past OECD examination of information from almost a large portion of a million traditions seizures around the globe over 2011-13 has demonstrated that exchange fake merchandise is worth about a large portion of a trillion dollars per year, or 2.5% of worldwide imports.

US, Italian and French brands are among the hardest hit, and with an economy that blossoms with delivering high-esteem items, secured by licensed innovation rights and trademarks, Italy is particularly defenceless.

To know more about it, keep reading at : https://bit.ly/2ScPpSr